The Domain Blindness barrier to getting an Enterprise to mature its Transformation capability is that people simply cannot see the Transformation Capability.

People are so used to thinking of an Enterprise in terms of the Business and IT, that any attempt to get them to see the Transformation Capability (which first requires them to ditch the Business/IT in favour of seeing DOTS) is very difficult. It is like they are so used to thinking of the Enterprise as a square, that it is very difficult for them to understand that the square they are used to seeing is actually one face of a cube. It is the same as a MagicEye picture where most people can only see the picture shown and find it very difficult to see past that to the actual image. Even when people can glimpse the image, their brain is constantly pulling them back to the “easy” and old way of thinking. Seeing requires a considerable amount of effort, coupled with the will to invest it.

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