The Pragmatic Family of
Frameworks are written in English and you would therefore expect to be able to
understand every word.
However, although most of us speak English fluently, the
same cannot be said about the language we use to talk, about things in relation
to Enterprises.
Different people use different words to mean different
things at different times. This is a massive problem, which makes understanding
anything anyone says, at best impossible, and at worst, apparently possible.
(It’s worse when apparently possible, because that’s when people think they
understand each other, but don’t)
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