What entities does your Enterprise use to model this information?
Are they well known and consistently used from person to person?
If not, what problems does that create and what can you do to alleviate them?
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Specific Entities are required to define the Business Motivation and Roadmap models
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The Business Model Meta-model is loosely based on the
Business Motivation Model (BMM) that was developed by The Object Management
Group (OMG) although various changes have been made - most notably being that
it is structured using MAGMA.